Long Beach State journalism graduate and digital marketing professional with experience in content creation, product marketing, and brand communications. Former Daily Forty-Niner writer and former Editor-in-Chief of Rio Hondo College’s El Paisano newspaper and La Cima magazine
rjalva06@gmail.com | linkedin.com/in/rja1995 | linktr.ee/ramonalva
Marketing & Sales Assistant
ALS / Allure Architectural | August 2025 – Present
• Update and maintain product specification sheets to ensure accurate dimensions, features, and model details.
• Create and refresh product flyers and sell sheets for buyers and distributors.
• Optimize product descriptions and on-site content for clarity and accuracy.
• Coordinate with buyers to execute custom specification adjustments on tight timelines.
• Check product data to reduce errors across spec sheets, marketing assets, and listings.
• Organize file versions and standardize formatting across product content workflows.
Marketing & Sales Coordinator
Victorie Packaging | July 2023 – July 2025
• Supported website development and maintenance using HTML, CSS, WordPress, and BigCommerce.
• Managed website content, plugins, chatbot integrations, and product photography.
• Created content calendars and marketing content for LinkedIn, Instagram, Facebook, and X.
• Wrote blog posts optimized for online presentation and readability.
• Assisted sales through lead follow-ups, cold emails, and inbound inquiries.
Jewelry Brand Owner
Monstar LA | June 2021 – August 2024
• Founded and built Monstar LA from the ground up, including brand strategy, creative direction, and digital execution.
• Designed all branding assets including logo systems, typography, color palette, and visual identity.
• Developed original designs and product concepts, working with overseas suppliers to bring select pieces from ideation to production.
• Created and managed Instagram content, producing original graphics, captions, and campaigns to grow brand awareness.
• Handled social media marketing, audience engagement, and analytics, iterating content based on performance.
Skills
• Adobe Creative Suite (Photoshop, InDesign, Premiere, After Effects, Audition)
• Microsoft Office (Word, PowerPoint, Excel)
• Content Creation & Copywriting
• Social Media Strategy
• Website & CMS Management
Additional Experience
Radio Intern – 22 West Media
January 2023 – June 2023
Staff Writer – Daily Forty-Niner
August 2019 – May 2020
Media Intern – PONY Baseball (PONY-13 World Series)
May 2018 – August 2019
Editor-in-Chief – El Paisano News & La Cima Magazine
August 2017 – May 2018
Education
California State University, Long Beach — B.A. Journalism (2023)
Rio Hondo College — A.A. Journalism (2019)
RAMON ALVARADO 